Rooted in quality. Driven by performance.
Cindy Sherratt | Media Professional & Creative Strategist
Cindy Sherratt is a seasoned media and marketing professional with over 20 years of experience driving consumer engagement for global brands and dynamic startups, specializing in customer-centric copy, data-backed brand messaging, and the cultivation of high-performing creative teams.
Throughout her career, Cindy has mastered the art of impactful storytelling, successfully implementing multi-departmental brand alignments and overseeing more than 15 successful high-profile brand and product launches across 6+ countries.
Core Expertise
- Creative Leadership: Over two decades of experience building, managing, and inspiring high-performing creative teams.
- Brand Strategy: Expert in owning, developing, and governing consumer-centric messaging to maximize readability and market reach.
- Content Innovation: Specializes in expanding customer personas and integrating emerging technologies like AI content outputs to optimize efficiency.
Key Qualifications
- Head of Creative Services | Mortgage Advice Bureau
- Digital Marketing Institute | Digital Marketing
- Founder & CEO | Inkace Diversified Holding Company
- 20+ Years Excellence | Global Branding, Editorial Precision, & Campaign Strategy
- Alumna | University of Sunderland
Rooted in quality. Driven by performance.
John Sherratt | Elite Tennis Coach & Sports Consultant
John Sherratt is an LTA Level 4 Senior Coach and Sports Director with over 30 years of global experience across the UK, Australia, and the Middle East, he specializes in early talent identification, high-performance training, and athletic pathways.
Throughout his career, John has successfully developed players from grassroots talent to national standards, guiding more than 50 athletes to county, sectional, and national rankings.
Core Expertise
- High-Performance Coaching: Over three decades of international experience developing competitive athletes.
- Talent Scouting: Specialising in early-stage player assessment and building elite development pathways.
- Sports Management: Former Sports Manager at Canadian University Dubai with an International Master’s degree from the Johan Cruyff Institute.
Key Qualifications
- GPTCA Level C (ATP Certified)
- LTA Level 4 Senior Coach
- USPTR Certified Instructor (USA)
- International Master of Sports Management (Barcelona)
